MEDIASTRAIGHTalk-January 2018 Edition

January 11, 2018

BOTH EARS BEFORE TONGUE—In World War II, the motto was “Loose Lips Sink Ships”. Hold your tongue and don’t babble info that could be helpful to the enemy. In 2018 communication, especially in media, consists of a great deal of talking at each other with no listening to what the other person is saying. Why […]


MEDIASTRAIGHTalk-November 2017 Edition

November 3, 2017

WATCH WHAT NEW YORK DOES AND COPY IT—After a terrorist, driving a rental truck, mowed down pedestrians and cyclists on a lower Manhattan bike path yesterday, the city of New York put together a classic how-to-do-it press conference two hours after the tragedy. The mayor of NYC, Bill de Blasio and Gov. Andrew Cuomo offered […]


MEDIASTRAIGHTalk-August 2017 Edition

August 30, 2017

TAKING A STAND OR TAKING A ‘PASS”—The present has never been better for corporate communications experts to step up and advise senior leadership about political positioning in the Trump era. Is it too risky for a CEO to take a position on a political issue? Does it make more sense not to take a stand? […]


MEDIASTRAIGHTalk-June 2017 Edition

June 23, 2017

YOU HAVE TO FIGHT FOR FREE SPEECH—The Redskins can stay with Washington…Chief Wahoo lives on in Cleveland but, alas, Chief Illini is no longer around to witness the Supreme Court unanimous (8-0) decision to confer free speech status to an Asian-American rock band called ‘Slants’. Lately ‘political correctness’ has grown like a virus and has […]


MEDIASTRAIGHTalk-May 2017 Edition

May 12, 2017

NOTHING IS SIMPLE ANYMORE—Healthcare reform, a new tax plan, U.S. infrastructure mapping. Why can’t any proposal be easy enough to understand for people who can read and write? Is tax reform a big tax cut for the middle class? Yes? No? We’ve heard it’s all “very complicated” and can’t be explained easily. Then w a […]


MEDIASTRAIGHTalk-April 2017 Edition

April 7, 2017

REAL JOURNALISM IS STILL ALIVE IN HIGH SCHOOL—Dr. Amy Robertson was hired by the Pittsburg, Kansas school board to become the principal of Pittsburg High. Six members of the school paper, “The Redux” decided to check out her credentials. They found no evidence she got Masters or Doctorate degrees from an accredited university. “There were […]


MEDIASTRAIGHTalk-March 2017 Edition

March 5, 2017

IF YOU WANT IT…TAKE IT—Recently we had a client appearing on a national cable (CNN) split-screen news interview program about a local issue. Our counsel? Do some homework about the host, his style and demeanor. The other guest. Who is she and what is her background? Who is your key audience? What is your key […]


MEDIASTRAIGHTalk-January 2017 Edition

January 24, 2017

In a new era of WHO TO BELIEVE and WHAT TO BELIEVE The Dave Baum Media Training/Presentation Skills Group is well positioned to share rock-solid journalistic values with its clients and show them how to penetrate the filter between news-maker…reporter…and key audiences. The same principles apply to dramatically better presentations. Experience of more than four […]


MEDIASTRAIGHTalk-November 2016 Edition

November 30, 2016

FAKE NEWS AND FAKE REPORTING A DEADLY COMBO The election proved that purported news aided by lazy and mostly biased print and electronic news gatherers is a recipe for a very high degree of huge public mistrust. Facebook wants to fight misinformation with an acknowledgement it could be doing a lot more to halt its […]


MEDIASTRAIGHTalk-October 2016 Edition

October 27, 2016

Considerations Before a Presidential Election… —That a Donald Trump loss could result in a Trump TV network that would siphon viewers from Fox News. The ‘mainstream’ media has been too busy reporting on she-says-he-says and stolen e-mails to pay much attention. Good journalism is at a minimum in this campaign. —Journalistic objectivity and balance have […]