MEDIASTRAGHTalk-May Edition

April 30, 2013

SECRETS OF BEING A VERY GOOD AND BELIEVABLE COMMUNICATOR 
Know your audience—tell the truth—perception trumps reality—tell the truth—admit to your mistakes—share pragmatic solutions—you don’t have answers to all questions

CASE STUDY
Mark Sanford(R) vs. Elizabeth Colbert Busch(D) for a vacant South Carolina congressional seat. Sanford is the former disgraced Governor who used state $$$ to fund an affair which went very public. He was almost impeached. He is also accused of violating a divorce agreement…an unannounced visit to his ex-wife’s home. Sanford, who held the House seat before becoming Governor, had voted to impeach Pres. Clinton over the Monica Lewinsky affair. A debate April 29th at The Citadel in Charleston, SC.

Q—Would you cast the same vote again to impeach Pres. Clinton?
A—Sanford did not answer directly.
Q—When asked about mandated federal spending cuts, Ms. Busch Answered then added to Sanford, “When we talk about fiscal Spending and we talk about protecting the taxpayers, it doesn’t Mean you take that money we saved and leave the country for A personal purpose (Sanford to Argentina to visit girlfriend)
A—Sanford said he had not heard what Busch said.

CASE STUDY
Aftermath Boston Marathon bombing. Embarrassed for CNN, AP, and Fox for getting ahead of the story. Embarrassed for an ever-increasing lack of trust and believability in the mainstream media. Embarrassed for a short supply of truth and accuracy and making sure reporters get it right. Handsome guys and pretty ladies are replacing who-what-where-why-when and how disciples.

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