MEDIASTRAIGHTalk-April 2016 Edition

April 8, 2016

TRYING TO FIGURE OUT THE MESSAGE— Key to a good communicator are important messages supported by stories and examples that anyone with a college diploma to a high school dropout can understand. Fences along the Mexican border…throw the Muslims out…get rid of NAFTA and other trade ‘boondoggles’…make the one-percenters pay more into the American pot…etcetcetc? From both parties and most primary candidates we hear messages that have little or no chance of ever being born. Trump, Sanders, Cruz, Clinton.

A cacophony of unreality. Maybe the American voters, whether left or right, are waiting for some “message messiah” who makes a promise that is do-able. Key messages involve trust/can-do and the supporting stories should paint a vivid picture.

WHY AP WILL ALWAYS BE THE KING The traditional tee shots to open the 2016 Masters will be hit by Jack (Nicklaus) and Gary (Player). The third member of that famous threesome, Arnold Palmer, is not going to swing a club. A reporter asked Arnie why not?

“I don’t have the physical capability to hit the shot the way I want to hit it so I’ll have to be content to watch.” 

A truthful answer these days is quite refreshing.

WATER, WATER EVERYWHERE— When your parents used to tell you “to get the lead out” they weren’t talking about drinking water. Top Michigan officials, including the governor, never signed off on a decision to switch Flint’s drinking water to the Flint River. The guy in charge, the state treasurer, says he has “no memory of the issue hitting his desk.” Michigan then failed to require the proper treatment of the corrosive river water. Who watches the watchman?

SOME THOUGHTS ABOUT LISTENING— Some people can remember only about 10% of what was said in a face-to-face conversation after a brief distraction…researchers believe listening skills have fallen amid more multitasking and interruptions…most people can think more than twice as fast as the average person talks thus allowing the mind to wander. You can improve listening skills by becoming aware of the way you may tune others out.

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