MEDIASTRAIGHTalk-November 2016 Edition

November 30, 2016

FAKE NEWS AND FAKE REPORTING A DEADLY COMBO

The election proved that purported news aided by lazy and mostly biased print and electronic news gatherers is a recipe for a very high degree of huge public mistrust. Facebook wants to fight misinformation with an acknowledgement it could be doing a lot more to halt its proliferation. “We take misinformation seriously. We know people want accurate information, ” Chief Exec Mark Zuckerberg said. The New York Times has apologized to its readers for nor working hard enough to get a real sense of America off the interstates and beyond beltways and east coast (west, too) insulation. Add to this sad refrain a study released by Stanford University that showed. among other findings, that 82% of middle schoolers the study tracked couldn’t distinguish between an ad labeled “sponsored content” and a real news story on a website. The study also pointed out that many students judged the credibility of ‘newsytweets’ based on how much detail they contained or whether a large photo was attached rather than the source. That’s why the report in the Wall Street Journal also said some universities/colleges are now teaching Media Literacy. We assume to show people ‘the difference’ between fake and fact. We are rapidly reaching the point when most Americans, of any political stripe, won’t be able to tell fact from fiction because the media messengers got lost in style rather than substance. We hope we’re wrong.

To our clients and friends we hope you have a very merry Christmas and Chanukah
with wishes for a healthy, happy and prosperous 2017. Dave Baum

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