MEDIASTRAIGHTalk-May 2017 Edition

May 12, 2017

NOTHING IS SIMPLE ANYMORE—Healthcare reform, a new tax plan, U.S. infrastructure
mapping. Why can’t any proposal be easy enough to understand for people who can read and write? Is tax reform a big tax cut for the middle class? Yes? No? We’ve heard it’s all “very complicated” and can’t be explained easily. Then w a i t until you can.
What ever happened to common sense and everyday language in communicating? K-I-S-S has worked well in our lifetime…why not now? You don’t have to be a MENSA member to know you won’t support a change in your healthcare coverage if you don’t know what it means.
KNOW WHO YOUR AUDIENCE IS AND ADJUST YOUR VERBAL AND WRITTEN COMMUNICATIONS ACCORDINGLY.

WHEN NATURE CALLS WE ANSWER—Delta kicked a guy off a flight because he needed to pee but the flight attendant said no. He went anyway. United dragged a guy off a plane and paid a BIG price in negative ‘pub’ and $$$ paid to forgive-and-forget. Spirit pilots refused to fly and passengers got rowdy.
BUSINESSES THESE DAYS ARE ALL ABOUT ‘PROCESS’. MAYBE THINKING THAT PEOPLE COME FIRST WOULD MAKE MORE SENSE.

RINGLING BROTHERS BARNUM & BAILEY STILL LIVES—After 146 years, the circus we remember as kids may be ending but it’s human version lives on in Washington, D.C. The Ringling elephants have been retired but the capitol pachyderms and their donkey friends carry on. Every circus needs a “ringmaster”. You have many D.C choices. Every circus needs a ‘top clown’. You have many D.C. choices.
TOUGH TO DISTINGUISH BETWEEN TRUMP, CLINTON, RYAN, PELOSI, MCCONNELL, SCHUMER AND THE CIRCUS.

MAYBE ONLY THE NAMES AND FACES CHANGE—Watergate was 40 years ago. Deep Throat…Archibald Cox…I am Not a Crook. Fast forward the tape. Comey…Russia…E-Mails…
White House “leaks”…The #1 Narcissist.
HAS OUR CULTURE CHANGED SO MUCH WE LEARN NOTHING FROM THE RECENT PAST? WHO BURIED THE TRUTH AND WHEN?

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