Crisis Communication

A client can enhance a reputation when bad news breaks out. This is the core theme for The Dave Baum Media Training Group’s Crisis Communications Training program which was first tested during the U.S. oil embargo in 1973.

Our clients examine:

  • The characteristics of a crisis
  • How most react when bad news breaks out and why most react that way
  • What is missing and what is available when a crisis occurs
  • What concerned audiences need to know
  • The separation of reality and perception
  • What kind of ongoing messages must be developed for numerous concerned audiences
  • Identifying potential spokespeople to communicate internally and externally
  • Logistical and administrative issues to do business with the media when bad news breaks
  • Operations and Communications teams working side-by-side
  • How to communicate when answers/solutions to the crisis are not forthcoming
  • How a client must think when a crisis ends

We develop (with the client) a real-life crisis communications exercise that contains a number of developments in which participants must respond to media requests for interviews. The requests may vary from a hastily called Press Conference to a Satellite/Split Screen interview.

We believe crisis solving is a team effort. For the exercise, participants are divided into Crisis Communications teams and must strategize and develop messages for media interviews. During the strategy sessions, our professionals work with client teams to produce effective messages to key audiences. Each media interview is replayed and constructively critiqued. We also encourage the crisis communications teams, in discussion, to share their strategies.

The Dave Baum Media Training Group also writes and advises in the completion of client Crisis Communications plans. Some clients have never put together a “what if” plan. Others have an out-dated plan that needs refreshing. We help reorganize and update as well as use table-top exercises to test the plan’s efficiency.