Issues Analysis

The Dave Baum Media Training Group works interactively with clients to help them better understand key issues and provide them with a communications roadmap for internal and external use whether media-driven or not.

Our clients have used analysis and role-playing to

  • determine what strategies to use when closing a plant,
  • laying off employees,
  • changing benefit or health plans,
  • rebranding,
  • acquiring other companies,
  • cultural issues involving a client in global business.