MEDIASTRAIGHTalk-June 2016 Edition

June 8, 2016

HE BORROWED IT FROM A WHITE ‘WRASSLER’— ”I am the Greatest”…”If You Talk Jive, You’ll Fall in Five”! On July 9, 1971, almost 3 months after he lost the heavyweight title to Joe Frazier in Madison Square Garden, Muhammad Ali told my WIND radio audience how he perfected the in-your-face brashness that became his trademark. As a kid in Louisville, he watched wrestling on TV and saw this blond-haired villain, Gorgeous George, enter the ring followed by a bevy of beautiful girls. And he heard the fans scream their boos at George. “ And I saw Gorgeous George make faces at the crowd…I watched the rich folks in the expensive seats and I thought this is a good idea. And what made it worse was that I was black. ‘Kill that dirty*&@#’…’get that black &%##@’ they would yell and I started ‘talking pretty” and went to the bank laughing.” Muhammad Ali was as good a promoter and marketer as he was a boxer and humanitarian. The story goes he read everyone of his fight contracts before signing off.

DEMS SAY MUCHOS GRACIAS SENIOR DONALD— An Indiana-born judge of Mexican heritage has drawn the scorn of GOP presidential candidate Donald Trump. Why? Because Gonzalo Curiel is hearing lawsuits against Trump U. DT thinks the judge has “an inherent conflict of interest” because of his Mexican blood but the lawsuits are about civil fraud and not ethnicity. The art of effective communication is to bring in converts through positive persuasion not push them away through verbal stupidity and pettiness.

STARR CROSSED AT BAYLOR— Remember Ken Starr? He prosecuted Bill Clinton for impeachment. Eventually he became president of Baylor University in Waco, Texas. Big-time football success came to Baylor after decades of dung. And then came many accusations of sexual assaults by member of the Bears’ football team. Starr, the football coach and his peons, pretty much did nothing about the charges. And lo-and-behold the Baylor Board of Regents said “the depth to which these acts occurred shocked and outraged us.” Starr said he wasn’t aware of attack allegations until last year. He and the football coach were jettisoned. What did you know and when did you know it? Why cynicism is having a field day in the U.S.

HILLARY SHOULD GET COAL IN HER XMAS STOCKING— —”I am the only candidate which has a policy about how to bring economic opportunity using clean renewable energy as the key in coal county. Because we’re going to put a lot of coal miners and coal companies out of business.”(March-2016). Then in May she told out-of-work coal miners she felt their pain. In a typical Hillary non-apologyapology she added”I do feel a little bit sad and sorry I gave folks the reason and excuse to be upset with me because that is not what I intended at all.”Politicians usually talk out of both sides of their mouths. What is the real human toll on policies that end the coal industry? Waiting to hear some verbal/written communications on this issue from the candidates, aren’t you?


MEDIASTRAIGHTalk-May 2016 Edition

May 1, 2016

JUDGE PINS DENNY TO THE MAT— Fifteen months in prison…admitted sex offender…almost 40 years of keeping secrets about Denny Hastert’s ‘teaching techniques’ when he was the ‘rasslin’ coach at Yorkville, IL high. In this sordid case the words of federal judge Thomas Durkin say it all. “Nothing is more stunning than having the words ‘serial child molester’ and ‘speaker of the house ‘ in the same sentence. The judge did get it right and he used a powerful quote for support. Good idea to have a memorable quote/soundbite.

WRONG GOVT NEWS IS 9′s VERY OWN Jumping to faulty conclusions, Channel 9 News kept claiming Wednesday midday that Denny Hastert, the ‘rasslin’ coach, was not going to get jail time for what he had done…just “supervised release”. Inaccurate because the judge hadn’t handed down a sentence yet.
When the egg had firmly dried on their news’ faces, a Ch 9 spokesperson admitted the error but said the story was updated when they got the latest info. Huh? Credibility lost is a very tough commodity to regain. Ask BP.

GENTLE BEN STRIKES THE WRONG NOTE— Whose ‘kisser’ should be on the face of the $10 bill?, former presidential candidate Ben Carson was asked on Fox Business News. ” I love Harriet Tubman. I love what she did,” he said. Then he added “but we can find another way to honor her. Maybe a $2 bill?”
The $2 bill was last issued 13 years ago. Always have a Key Message in mind before you put your tongue in gear.

A $13 MILLION TWITTER— Today(Thursday 4/28) is Take Your Child to Work Day. Former White Sox infielder Adam LaRoche walked away from lotsa money in spring training when Sox management asked him to remove his 14-year-old son from the clubhouse. It caused a fleeting furor culminating with LaRoche’s retirement. Probably with tongue planted firmly in teeth..LaRoche tweeted people not to forget to take their kids to work. Humor in external/internal communications adds a needed smile to stressful days.

DRINKING FROM THE TAP NOW— Michigan Guv Rick Snyder is finally drinking Flint’s water. After the lead-tainted public drinking water issue went public, Snyder said he was not aware of the problem. He’s come under fire for being very s l o w to react. Now he’s drinking filtered water from a Flint home he visited a couple of weeks ago. He refills his water supply each week. “I understand why some Flint residents are hesitant to drink the water. I am hopeful I can alleviate some of the skepticism and mistrust, “Snyder said.
His words might have had more IMPACT last fall then six months later. Crisis communications by-words are CARE, CONCERN and COMPASSION. Lead from the front.


MEDIASTRAIGHTalk-April 2016 Edition

April 8, 2016

TRYING TO FIGURE OUT THE MESSAGE— Key to a good communicator are important messages supported by stories and examples that anyone with a college diploma to a high school dropout can understand. Fences along the Mexican border…throw the Muslims out…get rid of NAFTA and other trade ‘boondoggles’…make the one-percenters pay more into the American pot…etcetcetc? From both parties and most primary candidates we hear messages that have little or no chance of ever being born. Trump, Sanders, Cruz, Clinton.

A cacophony of unreality. Maybe the American voters, whether left or right, are waiting for some “message messiah” who makes a promise that is do-able. Key messages involve trust/can-do and the supporting stories should paint a vivid picture.

WHY AP WILL ALWAYS BE THE KING The traditional tee shots to open the 2016 Masters will be hit by Jack (Nicklaus) and Gary (Player). The third member of that famous threesome, Arnold Palmer, is not going to swing a club. A reporter asked Arnie why not?

“I don’t have the physical capability to hit the shot the way I want to hit it so I’ll have to be content to watch.” 

A truthful answer these days is quite refreshing.

WATER, WATER EVERYWHERE— When your parents used to tell you “to get the lead out” they weren’t talking about drinking water. Top Michigan officials, including the governor, never signed off on a decision to switch Flint’s drinking water to the Flint River. The guy in charge, the state treasurer, says he has “no memory of the issue hitting his desk.” Michigan then failed to require the proper treatment of the corrosive river water. Who watches the watchman?

SOME THOUGHTS ABOUT LISTENING— Some people can remember only about 10% of what was said in a face-to-face conversation after a brief distraction…researchers believe listening skills have fallen amid more multitasking and interruptions…most people can think more than twice as fast as the average person talks thus allowing the mind to wander. You can improve listening skills by becoming aware of the way you may tune others out.


MEDIASTRAIGHTalk-March 2016 Edition

March 1, 2016

NATIONAL MEDIA ‘TOOTHLESS’ WITH PREZ CANDIDATES— Go ahead, blame the media for not pressing the Presidential candidates on issue ‘specifics’. You’d be right. Can’t count on one hand network big-shot reporters who have held any of the candidates’ feet to the fire. Guess they’re afraid of being branded too ‘aggressive’ if they don’t get an answer and reload and reload. Trump runs over reporters and Clinton brushes questions aside. Other than a brick fence that “Mexico is going to pay for”…what else do we know about immigration reform from the donkeys and elephants? More good-paying jobs…growing the middle class…more expansive vocational education for those who don’t want to go to college…really helping black and hispanic kids grow up with a chance to succeed. Anything close to specifics from these wannabees? The future of our kids, grand kids and beyond might be in the hands of a guy who doesn’t know anything about the Ku Klux Klan and then blames his moronic answer on a bad TV ear-piece or a woman very few believe because she seems rarely to speak with straight tongue.

Today’s media is as light as a cork–asking very few tough questions and settling for celebrity and easy pickins’video. Where are the Cronkites, Sevareids and Murrows when we need them?

TURNABOUT MAY BE FAIR PLAY UNLESS— Democrats want President Obama to name a new Supreme Court justice to succeed Antonin Scalia. Senate Republicans say “don’t waste your time.”
Dems say the Constitution demands a successor NOW. Republicans respond ‘not on Obama’s watch’.
A minimum amount of homework will show that the President supported a Senate filibuster against Justice Samuel Alioto in 2006 when Obama was a senator. Veep Joe Biden , in 1992, said a potential vacancy on the big court should wait until after the election to come. Joe was a Delaware senator and chairman of the Senate Judiciary Committee. In 2016 Pres. Obama says he “gets the politics of it.”

He who has the gold makes the rules. The modern day political twist on a dialogue that seems to have no end.

YANKEES WANT PLAYERS TO ACT GROWN UP— After Carolina QB Cam Newton mentally disintegrated at the post Super Bowl news conference and walked out…the New York Yankees decided to act. They are showing their players at spring training the right way and wrong way to deal with defeat when talking to the media. Doing it ‘well’ may be filled with sports cliches and tripe but, occasionally, an athlete will go off script and give the reporter and the audience a glimpse at a jock with substance.

Maybe it’s time to eliminate the “what was going through your head?” type of questions altogether? Solid prep would cure that.

‘SO’ IS THE LAZY WAY TO BEGIN A THOUGHT IN 2016— I guess the word is so annoying at the beginning of a sentence. So why is it used there so often these days? Seems to be the lazy person’s way of ‘buying’ a second or two to collect her/his thoughts before launching into conversation. Guess educators are spending less time these days teaching proper English usage (which includes c u r s i v e).

Would you agree? So what else is new?


MEDIASTRAIGHTalk-January 2016 Edition

January 16, 2016

CHI TRIB TRUMPS EMANUEL— What do wannabe president Donald Trump and pleasebelieveme mayor Rahm Emanuel have in common? Tough to think that the word TRUTH is in their vocabularies. The Jan. 14 front-page Trib exposes Emanuel and his flock of flacks as twisters of the truth, withholders of public information and sleazy behind-the-scenes shape shifting after the shooting of Laquan McDonald in October, 2014 by indicted cop Jason Van Dyck. Trump calling John McCain a ‘non-hero’? While the Arizona senator served his country on active duty and as a POW in Viet Nam…Trump used his college status to draft-dodge military service. You’d need a battalion of fact-checkers to follow Trump into his daily political battles where truth, much like Emanuel in Chicago, is an obvious casualty.

The forked-tongue has replaced the straight talk in our lives. The media, as the messenger, makes that abundantly clear.

TOO MUCH NOISE MADE HIM LIE— Matthias Mueller, VW’s CEO, makes a trip to the Detroit Auto Show (Jan12). When asked by an NPR reporter about the major differences in its tests and real-life emissions in his diesel cars, Mueller, with a straight face, said it was a “technical problem” and a misinterpretation of U.S. law. When it was suggested by his folks that his comments were beyond believable, Mueller went back a second time to NPR and apologized for his initial comments blaming them on ‘noisy surroundings’. He went on to add “we fully accept the (emissions) violation. There is no doubt about it.”

Is this blatant communications stupidity learned or is it inherent in so many so-called leaders today?

IN ??? DO WE TRUST— Never overestimate the intelligence of the average voter. A sage Chicago political operator told me that many years ago when I was covering city-county politics for the original WIND. Joe Ganim is the new mayor of Bridgeport, CT. He was elected after spending seven years in prison for extortion, racketeering and bribery. Prior to his stretch in the slammer, he had been the 5-term mayor of the same town. Said a 68-year-old voter “Everyone deserves a second chance.”

Fool me once shame on………….

SAYING IT DOESN’T MAKE IT SO— To improve our diction in 2016, I refer to Lake Superior University’s (MI) annual list of words that should be stricken from the Queen’s English for Misuse, Overuse and General Uselessness. Starting an answer with the word “so”…
using the word “presser” instead of press conference (so insider-ish)…words like “physicality”, “stakeholder” and “manspreading”.

It’s the second time “so” made the list for a different reason. In 1999, it was used as a modifier , i.e. “I am so down on that list.”


MEDIASTRAIGHTalk-December 2015 Edition

December 6, 2015

IT’S SIMPLY BLACK AND WHITE AND CYNICAL— The Laquan McDonald execution and the furor it has finally raised is the latest chapter in the immense failure of City Hall and Cook County Democratic pols to demonstrate commitment rather than conversation. You know most of this brutal story already. October, 2014 cops corner a black man near 41st and Pulaski. He’s carrying a small knife. and was seen slashing tires. Only one of the cops thinks his life is in danger and pumps 16 9mm bullets into the man. Video dash cams record it all. For some reason the audio on the cams doesn’t work. Police officers then ‘inspect’ the Burger King surveillance camera tape and 86 minutes is suddenly missing. The execution then goes to the Cook County States Attorney for possible charges. Remember we’re talking about October, 2014 and a Chicago mayoral election is just around the corner. And then the city pays the family of the victim $5 million without a lawsuit or a whimper from the city council. And then the mayor gets reelected by beating back the limited efforts of a pol named Chuy and disappointed voters because the Cook County Board President (popular then) decided not to run. And RIGHT NOW you ask yourself these questions—What did they know and when did they know it? As the murders and shootings increase on the south and west sides, the mayor and his aldermanic lackeys (with a few exceptions) turn to the police chief for ‘answers’. He gets none except for silly statistics that few give any credence. The chief? Why he was the mayor’s first choice to change the culture of the Chicago Police Department. Puh-leez. Insiders and outsiders (after Orlando Wilson) who became Top Cops had little or no clout to do that. They just kept the chair warm for the next superintendent. The police officers? Mostly good men and women doing a very tough job in a city geographically and culturally divided into fewer neighborhoods that work and most that don’t. Today, the mayor fired the top cop and appointed a task force to review cop culture and make recommendations. A quick aside—many years ago I covered politics at City Hall and the Legislature in Springfield. A seasoned pol who helped me understand the system told me “Kid, when you got problems, appoint a blue-ribbon committee or task force—BIG names—make a lot of noise—tell them to report back with changes.” Then my friend smiled and added, “thank them for their hard work and shelve it.” Does the Chicago PD need a fumigating? You tell me when its own database says cops were disciplined in 3% of 56,000 misconduct complaints over a 12-year period! In this pathetic Chicago political and murderous drama, what did Emanuel know and when did he know it? What did Alvarez know and when did she know it? What did Preckwinckle know and when did she know it? Former Supt. McCarthy was and is irrelevant in this discussion. He followed orders and sounded like a fool at the end of his tour. The problem was and is a cynical political system that has always taken advantage of a citizenry that’s been most happy with garbage collection and snow plowing. Change has to start at the top—not the bottom. To quote Emanuel–”the shooting of LaQuan McDonald requires more than just talk.” Will you take the OVER or UNDER that Chicago has the political ‘stones’ to solve a morality play where perception and reality are melded together. I’m betting on the UNDER.

From all of us at The Dave Baum Media Training and Presentation Skills Group,we wish you a Happy Chanukah, a merry Christmas and a happy and healthy New Year. We hope 2016 brings you truth in communications and standing applause for your presentations.


MEDIASTRAIGHTalk-November 2015 Edition

November 1, 2015

UNITED IS NOT TOO MEDIA FRIENDLY— United Airlines’ reputation for poor communications took another hit when CEO Oscar Munoz suffered a heart attack and its commo folks kept a tight lip about it even to its board of directors. Said one source “the board was stymied by a lack of information” about Munoz’ condition. So were employees and investors. This follows on the heels of the Jeff Smizek departure which could have been handled better communications-wise. It’s a delicate balance between the right-of-privacy and the need for public disclosure. Maybe it’s time to update United’s How-To-Do-It-the-Right-Way policy manual.

WANNA BET IT’S LUCK AND NOT SKILL— Fantasy sports betting is under Uncle Sam’s eagle eyes because of its gigantic growth and miniscule, if any, oversight. How to strengthen controls on ‘sensitive’ (insider NFL/NBA/MLB/NHL) info. What’s more of a fantasy…thinking you’re not gambling because it’s a game of skill and not luck or suggesting Uncle Sam is getting misleading reports about the fantasizers? And we wonder about too much regulation.

CHICAGO TAXPAYERS GET THE BYRD—Former Chicago schools chief is “terribly sorry and I apologize to them” (assume school kids). Barbara Byrd-Bennett will visit Club Fed after fleecing the Windy City mayor and his brain trust of $$$ she made off of cushy contracts with folks she once worked for. She pulled almost the same scheme in Detroit but noone seemed to care. Mayor Emanuel’s comment—”she clearly took her time here to enrich herself and that is wrong.” Did anyone at City Hall do any “due diligence” including the #1 guy?

THE GERMAN DIESEL WEASELS—Corporate VW says”we knew nothing” about the diesel emissions-test-cheating. The top VW guy in the U.S said he believed “a couple of software engineers” were responsible for software that allowed 500,000 U.S. VW diesels since 2008 to trick emissions tests. Makes you want to cough up some black smoke/soot like the GM diesels of the late 70s/early 80s. VW-GM-Toyota-Takata. Do you sense a pattern of ‘no concern’ over safety issues that take and effect lives? What happened to the truth in communications?

GOP (Goofs on Parade) BLAME MEDIA—CNBC and the GOP prez debate this week. Moderators and media got bashed 14 times according to a Bloomberg/Logos profile…Trump got 10 applause/laughters, Bush got one. Fiorina spoke 10:32, Paul 6:15.
Solutions to m a n y national problems? Raise your hand if you heard any. It’s the media’s fault…always shoot the messenger!


MEDIASTRAIGHTalk-October 2015 Edition

October 3, 2015

I AM ASKING FOR YOUR TRUST—Who has been watching VW and other global car/truck makers and fact-finding claims about auto emissions? Certainly not government regulators anywhere…certainly not the media anywhere. Some of the best-know auto writers are now admitting they were duped by diesel emission numbers and so-called defeat devices. Little known fact–in 1973 VW paid $120,000 for violating emission control rules by placing a defeat device on some model cars. VW said it would make ‘management control changes’ and admitted no guilt. This is the same German crowd that, for years, didn’t think cup holders belonged in their American models because Europeans didn’t use them. What’s a REPUTATION worth once it’s wiped out? Maybe Wolfsburg should have stuck to making gas-engine Beetles and micro busses.

IGNORANCE IS NOT AN EXCUSE—Sure it is in this case. WGN-TV does a Yom Kippur story and shows a graphic of a Jewish star with the word “Jude” (Jew in German) in the middle. That’s the star Nazis made European Jews wear during the Holocaust years of WWII. Ch 9 apologizes to the Chicagoland Jewish community and anyone else who watched. It asks “how can we be more sensitive?” Forget all the sensitivity, educational and training courses for it’s newsroom personnel. Try double-checking and even triple-checking graphics.
If there’s any doubt…don’t use it!!!

JUSTICE MUST BE PUTTING CORPORATIONS IN JAIL—The Justice Dpt. says it wants to focus on individuals who commit corporate crimes rather than on companies. DUH. Have any Wall Street folks spent any time in the slammer since the 2008 financial melt-down? Former AG Eric Holder was quoted as saying “No company was too big for jail”. Did he put any company or their execs in jail? And how many GM C-suiters are spending time in Club Fed after admitting ignition switch defects that led to more than 100 deaths and $900-million in fines? Living in times where powerful people take little, if any, responsibility for their actions and news media spends more time on fluff than facts.

BLACKHAWKS CAN’T ‘SUGAR KANE’ MEDIA BUST—Regardless whether Hawk star Patrick Kane is innocent or guilty of sexual assault, you never call a news (press) conference…make a statement or two and then don’t answer any questions because you’re hiding behind the ‘can’t-comment-because-the-matter-is-in-litigation’ schtick. For the normally media-on-target Hawks…this was a truly stupid event that made it seem like the good old Bill Wirtz days. If you can’t talk about the “issue”…why would you ever think about a news conference? Just don’t do it.
…and speaking of Bill Wirtz..don’t the 2015 Chicago Bears remind you of the Hawks before Rocky rescued them? The word was irrelevant.


MEDIASTRAIGHTalk-September 2015 Edition

September 1, 2015

ONE NO-TRUMP CAN BE A WINNING OR LOSING BID—Is Donald Trump a blowhard or a cunningly clever seer of the times? The best communicators always have a message for their audiences. Trump does. The best communicators always flavor their messages with stories and examples. Trump does. The best communicators always target a key audience for their key messages. Trump does. The best communicators already know how an audience viscerally feels about an issue. Trump does. The best communicators know what kind of a net impression they will leave behind. Trump does. Politics isn’t duplicate bridge. In one you can keep bluffing while in the other your hand is eventually called and revealed. Trump understands the subtleties of messaging. Does he have staying power? Media plays right into his hand.

A SHELF FULL OF PARTICIPATION TROPHIES—It’s novel to see some parents who eschew participation trophies for sons/daughters for simply being on a team. NFL linebacker James Harrison believes it sends the wrong message—that kids are entitled to something just because they tried their best. Same for keeping score when kids are learning a sport. Some say
too much emphasis is placed on competition. Winning and losing isn’t really important. Others, like Harrison, believe sports teach life lessons. Learning how to win and, especially, how to lose and gain from it. In life we rarely remember the score of big events but we do have memories of those moments.

THERE IS A BEEF IF YOU’RE CHICKEN—”Maybe some other time” was the tepid Twitter response from McDonald’s to a Burger King open invite to collaborate on a burger for Peace Day (Sept 21). One location-one-day-all proceeds benefiting Peace One Day. Wouldn’t it have been fun to watch that scary Burger King, mask and all, and Ronald flip burgers and bag fries for a good cause? A sense of humor is a great way to communicate a message. Words full of “corporate-ese” do not.

ATTENTION ADULTERERS..KISS AND MAKE UP—Guess those on the adultery website Ashley Madison are sweating out the breach that exposed more than 37-million users. But cheer up if you’ve been exposed. CheapAir, a discount airline, is offering a $50 travel voucher for anyone looking to get away and ‘smooth over’ problems stemming from the hack. Sometimes the truth will set you free but you have to do it by the end of the year!


MEDIASTRAIGHTalk-June 2015 Edition

June 29, 2015

MR ROBERTS STEERS A COURSE—Affordable Care continues thanks to a 6-3 Supreme Court decision shepherded by Chief Justice John Roberts who disappointed conservatives for the second time (2012—joined with liberal justices to uphold the health law). Roberts befuddles the left-center and right. “I don’t know that you can label the guy in any way, shape or form right now,” says an Arizona Republican congressman. It’s clear Justice Roberts wants The Supremes to stay out of policy-making which is the domain of Congress. In 2005 at his confirmation hearing he said being a judge was the same as being an umpire—you call strikes and balls but your job isn’t to determine the game’s outcome. ISN’T IT REFRESHING IN THESE CONFUSING TIMES THAT EVERYONE CAN’T BE LABELLED?

UNITED EARNS WORST CUSTOMER SATISFACTION MARK—Almost two weeks ago, a United Chicago-to-London flight was diverted to Goose Bay, Canada and passengers spent a night in a remote Canadian military barracks. The almost 24-hour ‘airline burp’ was because of an unspecified mechanical issue. Lack of passenger information and a diversion to New Jersey brought a belated apology and ticket refund from the folks in the friendly skies who ranked last in the 2015 J.D. Power customer satisfaction ranking among major U.S. airlines. ANOTHER EXAMPLE OF AN AIRLINE WHICH SHOULD HAVE IMMEDIATELY ADMITTED IT FOULED UP…TAKEN CARE AND COMMUNICATE WITH PASSENGERS AND QUICKLY FIX THE PROBLEM. NOT DONE WELL.

SPRAY PAINT AND CONFEDERATE MONUMENTS—Vandals spray-painted monuments in St. Louis’ Forest Park this week dedicated to the leaders and soldiers of the Confederacy. Are the monuments to Southern citizen-soldiers racist? Are they painful reminders to what happened in nearby Ferguson, Missouri earlier this year? Should Confederate flags be banned everywhere? How does the South and North resolve the past, present and future? SOMETIMES MODERN-DAY MEDIA IS ILL-PREPARED TO PRESENT MORE THAN ONE OR TWO SIDES OF AN ISSUE. THIS IS ONE.

SHADES OF THE ‘GOOD OLD’ DAYS—Remember 2006 + 2007+2008 when faulty bank lending led to foreclosures and bankruptcies? When terms like “underwater” took on painful meaning. The Wall St. Journal reports a new wave of nonbank lenders is bringing risky buyers back into the housing market. The lenders, says the paper, are targeting borrowers who have recently gone through a foreclosure, short sale or bankruptcy. Estimates are it will be a $5 billion biz in 2015. CAVEAT EMPTOR. IS THE LOCAL MEDIA COVERING THIS OR MORE INTERESTED IN FOLLOWING LORD STANLEY’S CUP?

QUAFFING FOREIGN OR DOMESTIC SUDS—Check the label of your favorite ‘imported’ beer. Probably brewed in the U.S. Becks, Fosters, Red Stripe—made in St. Louis. Becks, made by InBev, might give a $50 rebate soon because of misleading advertising/promotion. THANK GOODNESS FOR BLATZ—NO TOMFOOLERY HERE.